Hey there, I'm a marketing expert with a history of rapidly scaling D2C eCommerce companies. My secret? Aggressive, single-minded prioritisation & successful building / development of high performing cross-functional marketing teams. I've also cultivated a unique skill set based on the needs of fast growing D2C companies that combines a data driven approach with rapid creative ideation & testing in-market.
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I've developed successful eCom strategies across industries by applying deep data analytical skills & leveraging my knowledge of automation & analysis software.
Utilising my agency hardened copywriting skills an eye-for-design & technical implementation skills I'm able to operate validate ideas quickly & effectively.
I thoroughly enjoy growing performance marketing & creative teams & believe that critical to success in 2020 is the ability to unite these facets of marketing in a fast moving proactive approach.
In 2020 customers are more educated, e-commerce savvy & with lower attention capacity then ever before. Strategies that used to drive growth for minimal cost such as Direct Facebook Marketing are squeezing out those with low quality content, no customer lifetime value strategy or products that have not continued to adapt to the e-commerce environment. Success in 2020 & beyond is, in a word, fast. Teams driven by a 'test & learn' mentality are those that survive & success is destined for businesses who unlock more departments for experimentation on the strategic level.
At Eva, I developed a successful, growth focused D2C eCommerce strategy to capitalise on the explosive mattress-in-a-box market in the first 3 years of launch. To achieve high 6 figure growth from scratch with no outside investment, I hired, developed & coached a diverse team of creatives to financial success. This included a digital designer, brand/content manager, PPC/SEM Specialist & a film director/ editor. I implemented staff training, data feedback loops & performance management to drive my team forward in a highly competitive market against over 50+ Australian Mattress-in-a-box companies. I directed the digital strategy on all fronts & as an 'active' manager I was also directly involved in the implementation of creative copy writing & direct social media marketing. I was also primarily responsible (being a startup) for training & development, HR, business systems automation, customer experience & heavily involved product development & product positioning strategy.
Results Spotlight:- Increased gross profitability by an average of 40% month on month. - Increased average order value 15% year on year. Scaled the team & budget each month while maintaining ROAS.
At Megaphone, I managed a portfolio of over 35+ digital clients in a range of industries including events, women's fashion, medical services & SAAS across eCommerce, retail, B2C & B2B. I developed & implemented an end-end digital strategy & managed my clients directly. I was also primarily responsible for mentoring & training junior account managers & ensuring strategic oversight of their account performance.Results Spotlight- Grew Spartansuppz.com Australian eCom database by 500%- Increased SEM profitability of Cyclesgalleria.com.au by 350%- Maintained an client retention rate of 93%
Starting my marketing career in a fast paced digital agency was perfect for me. In a short time I acquired the knowledge of those around me & began a continuous journey of learning.
In 2020 customers are more educated, eCommerce savvy and with more competition for their eyeballs then ever before. Competitive auction markets like direct Facebook marketing are squeezing out those with low quality content, no CLTV strategy or rigid product offerings that cannot be adapted to new challenges. Teams driven by a 'test & learn' mentality that is part of a core business strategy and is evident in their marketing, product development and beyond, will thrive. This will manifest as rapid testing in creative, messaging, product offering & hiring diversity. It is up to the leaders of these businesses to decide what 'pillars' they will unite behind, the things that will-not-change and commit everything else to conscious experimentation to achieve the best possible results.
Working closely with my in-house videographer & graphic designer. I used design sprints to ideate, refine & implement a series of top/ middle funnel lifestyle videos based on analysis of high performing data & competitor content.
